In today’s competitive digital landscape, hiring the right digital marketing team can make or break your business growth. Whether you’re a startup looking to establish your online presence or an established company aiming to scale your digital efforts, understanding what services your digital marketing team should provide is crucial for success.
At Design Scoot, we’ve helped countless businesses navigate the complex world of digital marketing by providing comprehensive design and marketing solutions. Our experience has shown us that many business owners often underestimate the scope of services a professional digital marketing team should offer. This guide will help you set the right expectations and ensure you’re getting maximum value from your investment.
Core Digital Marketing Services You Should Expect
1. Search Engine Optimization (SEO)
Your digital marketing team should provide comprehensive SEO services that go beyond basic keyword stuffing. Professional SEO encompasses:
• Technical SEO audits – Identifying and fixing website structure issues, page speed optimization, and mobile responsiveness
• On-page optimization – Content optimization, meta tag creation, and internal linking strategies
• Off-page SEO – Link building campaigns, local citations, and brand mention strategies
• Content strategy development – Creating SEO-friendly content calendars and topic clusters
• Performance tracking – Monthly reporting on keyword rankings, organic traffic growth, and conversion metrics
A well-executed SEO strategy typically shows results within 3-6 months, with businesses seeing an average increase of 20-40% in organic traffic within the first year.
2. Pay-Per-Click (PPC) Advertising Management
Professional PPC management is essential for immediate visibility and lead generation. Your team should handle:
• Google Ads campaigns across search, display, and shopping networks
• Social media advertising on platforms like Facebook, Instagram, LinkedIn, and Twitter
• Campaign optimization including A/B testing of ad copy, landing pages, and targeting parameters
• Budget management with transparent reporting on ad spend and ROI
• Remarketing campaigns to re-engage website visitors and previous customers
3. Social Media Marketing and Management
Social media isn’t just about posting pretty pictures. A comprehensive social media strategy includes:
• Platform-specific content creation tailored to each social network’s audience and algorithms
• Community management including responding to comments, messages, and reviews
• Social media advertising with targeted campaigns for different audience segments
• Influencer partnerships and collaboration strategies
• Social listening to monitor brand mentions and industry conversations
Content Marketing Excellence
Content remains king in digital marketing, but creating effective content requires strategy and expertise. Your digital marketing team should provide:
Content Strategy Development A professional team will develop a comprehensive content strategy that aligns with your business goals, target audience needs, and SEO requirements. This includes content pillars, editorial calendars, and distribution strategies across multiple channels.
Multi-Format Content Creation Modern content marketing extends far beyond blog posts. Expect your team to create:
• Blog articles and long-form content pieces
• Video content for social media and website use
• Infographics and visual content
• Email newsletters and drip campaigns
• Whitepapers and case studies
• Podcast content and audio materials
Content Distribution and Promotion Creating great content is only half the battle. Your team should have a robust distribution strategy that includes social media promotion, email marketing, influencer outreach, and paid content amplification.
Advanced Analytics and Reporting
Data-driven decision making is crucial for digital marketing success. Your team should provide:
Monthly Performance Reports
| Metric Category | Key Performance Indicators | Expected Improvement (Monthly) |
| Website Traffic | Organic Sessions, Page Views, Bounce Rate | 5-15% increase |
| Lead Generation | Form Submissions, Phone Calls, Email Sign-ups | 10-25% increase |
| Social Media | Followers, Engagement Rate, Reach | 8-20% increase |
| PPC Performance | Cost Per Click, Conversion Rate, ROAS | 3-10% improvement |
| Email Marketing | Open Rate, Click Rate, Conversion Rate | 5-15% improvement |
ROI Analysis and Budget Allocation
Your digital marketing team should provide detailed ROI analysis showing how your marketing budget translates into business results. For example:
• SEO Investment: ₹50,000/month typically generates ₹2,00,000-₹4,00,000 in additional revenue
• PPC Campaigns: ₹1,00,000 ad spend should generate ₹3,00,000-₹5,00,000 in revenue (3:1 to 5:1 ROAS)
• Content Marketing: ₹30,000/month investment often yields ₹1,50,000-₹3,00,000 in long-term value
Website Design and User Experience Optimization
Your digital marketing efforts are only as effective as your website’s ability to convert visitors into customers. This is where Design Scoot’s expertise in comprehensive design solutions becomes invaluable. Your marketing team should work closely with design professionals to ensure:
Conversion Rate Optimization (CRO) Regular testing and optimization of landing pages, forms, and checkout processes to improve conversion rates. This includes A/B testing different design elements, copy variations, and user flow improvements.
Mobile Responsiveness and Speed Optimization With mobile traffic accounting for over 60% of web traffic, your team must ensure your website performs flawlessly across all devices. This includes optimizing page load speeds, which directly impact both user experience and search engine rankings.
Feel Like Your Website Isn’t Doing Enough? Read This Before You Redesign It – This is a critical consideration when hiring a digital marketing team. Often, businesses assume they need a complete website overhaul when strategic optimization might be more effective and cost-efficient.
Email Marketing and Marketing Automation
Professional email marketing goes beyond sending newsletters. Your team should implement:
• Segmented email campaigns based on user behavior, demographics, and purchase history
• Automated drip sequences for lead nurturing and customer onboarding
• Personalization strategies that increase open rates and conversions
• A/B testing of subject lines, content, and send times
• Integration with CRM systems and other marketing tools
Emerging Technologies and AI Integration
The digital marketing landscape is rapidly evolving, and your team should stay ahead of trends. How AI Is Helping Digital Marketers and Graphic Designers Work Smarter is not just a trending topic it’s a reality that’s transforming the industry.
Modern digital marketing teams should leverage:
• AI-powered analytics for predictive insights and customer behavior analysis
• Chatbots and automated customer service solutions
• Machine learning algorithms for ad targeting and optimization
• AI content creation tools for scaling content production while maintaining quality
• Voice search optimization as smart speakers become more prevalent
Competitive Analysis and Market Intelligence
Understanding your competitive landscape is crucial for digital marketing success. Your team should regularly analyze:
• Competitor SEO strategies and keyword targeting
• Social media presence and engagement strategies of competitors
• Advertising approaches and messaging used by industry leaders
• Content marketing tactics and topics that resonate with your shared audience
• Market trends and emerging opportunities in your industry
What Happens When Your Competitor Uses Digital Marketing (And You Don’t) is a scenario no business wants to face. The digital divide between companies that invest in comprehensive digital marketing and those that don’t continues to widen, making professional digital marketing services essential rather than optional.
Budget Planning and Cost Structure
Understanding the investment required for comprehensive digital marketing services helps set realistic expectations:
Typical Monthly Investment Ranges (in Indian Rupees)
| Service Category | Small Business | Medium Business | Enterprise |
| SEO Services | ₹25,000-₹50,000 | ₹50,000-₹1,00,000 | ₹1,00,000+ |
| PPC Management | ₹15,000-₹30,000 | ₹30,000-₹75,000 | ₹75,000+ |
| Social Media | ₹20,000-₹40,000 | ₹40,000-₹80,000 | ₹80,000+ |
| Content Marketing | ₹15,000-₹35,000 | ₹35,000-₹70,000 | ₹70,000+ |
| Email Marketing | ₹10,000-₹25,000 | ₹25,000-₹50,000 | ₹50,000+ |
Note: These figures represent service fees and don’t include advertising spend for PPC campaigns.
Red Flags to Avoid When Hiring
Be cautious of digital marketing teams that:
• Promise immediate results or guarantee specific rankings
• Lack transparency in their reporting and methodologies
• Don’t ask detailed questions about your business goals and target audience
• Offer services significantly below market rates without clear justification
• Cannot provide case studies or references from previous clients
• Focus only on vanity metrics without connecting to business outcomes
Making the Right Choice for Your Business
Hiring a digital marketing team is an investment in your business’s future growth. The right team will not only execute campaigns but also serve as strategic partners in your business development. They should understand your industry, target audience, and business objectives while bringing expertise in the latest digital marketing trends and technologies.
At Design Scoot, we believe in providing comprehensive solutions that combine creative design excellence with strategic digital marketing execution. Our integrated approach ensures that every aspect of your digital presence works harmoniously to achieve your business goals.
When evaluating potential digital marketing teams, look for partners who demonstrate expertise across multiple service areas, provide transparent reporting, and show genuine interest in understanding your business. The investment you make in professional digital marketing services will pay dividends in increased brand visibility, lead generation, and revenue growth.
Remember, digital marketing is not a one-size-fits-all solution. The right team will customize their services to match your specific needs, budget, and growth objectives while maintaining the flexibility to adapt strategies based on performance data and market changes.
Looking for a comprehensive digital marketing partner? Design Scoot offers integrated design and marketing solutions tailored to your business needs. Contact us to discuss how we can help accelerate your digital growth.
